7 Tools to Create Beautiful Customer Journey Maps

6 min read

A customer journey map is the most effective way to visualize this information, whether you’re optimizing your journey for the customer or exploring a new business opportunity to serve a customer’s unrecognized needs. In this article, we explore some of the tools that can help you start mapping the future of customer success in your business.


Reveall allows you to use real customer insights to create a personalized customer journey map that shows where they are in the process and what you can do next. You'll be able to spot opportunities for improvement by customizing each step of their experience, adding different perspectives, data points, and insights to it.

Pricing: starting from €19.00 /month

Website: https://www.reveall.co/journeys


UXPressia helps teams to visualize, share, present, and improve their customer journeys. With UXPressia you can build personas, customer journey maps, and impact maps. You can start with one of many templates available for various business types.  You can also build and share custom templates.

With features like real-time online collaboration for your teams, integration with a variety of data sources, and a modern interface with an intuitive drag and drop environment you can create nice looking customer journey maps and share them across your organization and with the clients.

Apart from customer journey mapping, UXPressia also offers flexible Customer/Buyer Persona and Impact Map builders and a variety of templates.

Pricing: free plan. Paid plans start at $16/month per user or $13.3/month per user billed annually.

Website: https://uxpressia.com/


Smaply is another cloud-based tool that allows you to create customer journey maps from scratch or using one of the templates based on different types of customer journey maps: service blueprint, communication journey, empathy journey map, and comparison between different personas. Journey maps can be visualized with different types of details e.g., storyboards, channels, live data for KPIs, backstage processes, and more.

Journey maps can be linked to create hierarchies and visualize both the big picture and the details of experiences. You can share journey maps with your teams and clients, collaborate through comments, and create multiple types of exports, also including PowerPoint.

The persona editor allows you to describe and define the context of customer types visually, like looking at real social user profiles. In addition to journey maps and personas, you can create personas, and stakeholders maps.

Pricing: Smaply offers a free plan. Paid plans start at €19.

Website: https://www.smaply.com/


Custellence is an easy-to-use tool for visualizing and digitizing customer journey maps and creating user stories, experience maps, and service blueprints, that are easy to build and share with the team and stakeholders. With Custellence, you can create and share insights from your customer research with your team, clients, or stakeholders and facilitate collaboration across different cross-functional teamwork.  This tool offers a flexible map structure, curve lanes for customer emotions, unique image collection, and so much more. One of the unique features of Custellence is the ability to mark areas of the journey that need to be improved, removed or cerated. You can export your maps if don't want to invite everyone to collaborate or need them for offline viewing and print.

Custlellence offers a variety of templates for different types of businesses. What we like about Custellence is it's simplicity and how easy it is to learn.

Pricing: Free and paid plans start at $30 per user per month.

Website: https://custellence.com/


FlowMapp offers a variety of tools to help you with your customer journey maps. From pre-built blocks that can be easily inserted into the different sections. You can customize each block for any section of the map, so it is easy to track progress on all experiences throughout an entire campaign or even just one specific engagement type like social media posts! The tool also gives users the opportunity for customizing personas created on their platform in order to create an authentic experience from start to finish!

You can access FloMapp’s user demo project, so you can see the tool in action without having to sign up first.

Pricing: Free and paid plans start at $9 per user per month (with a promotion code as of this writing).

Website: https://www.flowmapp.com/


The simple but powerful customer journey mapping tool from Milkymap will help you plan customer journey maps in minutes. You can sign up for a free trial or paid plan just like any other SaaS product, and with no coding knowledge required it’s easy enough that even people who aren't tech-savvy should be able to use the site! This tool makes it quick to map out customer touchpoints, even for relative UX beginners.

Pricing: Your first project is free, and paid plans start at €89 per month. 

Website: https://milkymap.com/


Miro helps to create, collaborate, and centralize communication for all your cross-functional teamwork. This tool presents an entire toolkit for user stories, customer journey mapping, wire-framing, roadmap or sprint planning, retros, and much more. Miro is a very versatile tool, suitable not only for customer journey maps, but also for agile, retrospectives, mood boards, and many more.

The tool offers a variety of templates for different uses and it has a perfect balance of the default instruments and the flexibility of their use.

Pricing: Free plan with 3 editable boards and unlimited team members. Paid plans start at $10 per user per month or $8 per user per month for annual billing.

Website: https://miro.com/

Final Thoughts

If you’re looking for a way to start visualizing the customer experience and understanding their needs, journey mapping is the best place to start. By using one of the tools we’ve mentioned in this article, or another tool that fits your specific needs, you can get started on creating a beautiful map that will help guide your business decisions and improve customer success. What are you waiting for? Get started today!

I love to write with one goal in mind - to help you build amazing customer experiences. Our content is tailored to help you understand your customers, design great products and deliver world-class customer self-service. I share my knowledge and experience through my articles, videos, podcasts, templates, and more - so you can take your customer experience to the next level.‍

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