ServiceTarget
Product success is at the heart of your customer’s experience. Ensuring your product succeeds is a team effort from every branch of the company, but can yield great results. Explore these topics to find out how you can improve your product success and how doing so can improve your company.
The first interaction a user has with your online product or service can determine whether they will stay engaged with it beyond the trial period, upgrade to a paid plan, or renew at the end of their subscription term. Customer onboarding is the process of improving a customer's success with a product or service.
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Customer knowledge is rooted in self-service and is fundamental for any successful business. It strengthens product success, which ultimately, creates a successful customer experience as a whole. And this is so crucial today.
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Guided selling is an interactive conversation that brings the human-level personalization of in-person sales to the online self-service shopper. It removes barriers to purchase, gives customer confidence, and encourages product success.
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While a product team is creating the special thing your company provides, branding finds a way to speak to the world about it. Products are the asset of your company, while the brand tells the story and communicates it. That is what makes branding so critical for product success and self-service success.
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Every company strives to deliver a successful product, yet, out of the 30,000 new products that are launched every year, 95% of them fail. But why? Launching and maintaining a successful product is complex. In this article, we will discuss one specific strategy that successful self-service companies utilize.
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2020 is well underway, but it is not too late to embrace current trends and the self-service future to come. In this article, we will look into product success specifically—what trends are predicted for 2020 and the coming decade, what that means for your business, and how you can use this insight to your advantage.
Read →Explore a variety of guides on how to leverage design and make your self-service as successful as possible.
Self-service design blog →Discover our resources to help you learn about strategies for creating and managing self-service programs at scale.
Self-service strategy blog →Explore all the different ways to create winning knowledge base content while optimizing for SEO.
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