Learn about strategies for creating and managing self-service programs at scale, including developing an iron-clad business case, defining concrete success criteria, and keeping customers, subject matter experts, and different departments and executives aligned.
A lot goes into ensuring that your self-service is not only doing its job but fully flourishing. Self-service is not something you can just purchase or download once and expect immediate returns. It is a gradual process of growth that scales with the progression of your company.
The best way to ensure self-service will work is if your customers are aware of it, and aware of the ease it will provide them with. This article explores the different ways you can create awareness for your self-service, allowing it to be successful for your company and customer.
Changing people’s behavior is hard. Once customers become accustomed to emailing or calling, chances are, next time they have another question, they will just do the same. Resistance to change is natural. So, how do you proactively drive the change to self-service?
Your website search tool is kind of like the TV remote—It can function in a multitude of ways to help you find what you need but you don’t truly appreciate its value until you lose it. The TV can’t operate without the remote and your self-service can’t operate without a successful search.
A buyer persona is a character that portrays your ideal target customer. Creating one is an asset for building effective self-service experiences and knowledge base content. Use this blog to learn everything you need to know about creating one.
Beautiful design can improve virtually every human experience by providing clarity, These experiences grab our attention, keep us engaged, and help us take action. Color is a fundamental aspect of any self-service design. It can affect how we feel about a product, service, or experience.
Before the internet, spreading your business across the globe was nearly an impossible task. But now, this expansion is at every business’s fingertips, no matter how small or large. This is the result of globalization and localization within self-service.
Your customers need a successful self-service design in order to easily navigate your user interfaces, and ultimately, have a successful experience through the buying journey with your company.
One of the most effective and efficient ways to improve your business's customer service is through social media. Utilizing social media is a great way to provide helpful self-service tools to your customer base while improving their overall experience with your company.
What if you could maintain your company’s distinct identity and customer satisfaction across the globe, expanding in profits and happy customers? That's what many companies are after, but it is quite challenging to do successfully. That's where self-service comes in.
There has been a monumental shift in the way customer service happens. The top companies in the world have set a new standard for what service and support can be, encouraging all others to follow in their footsteps. And this standard is self-service.
Social media has been on the rise for nearly two decades now, only becoming more prominent every single day. Whether it’s for personal use or business use, billions of people around the world turn to it daily to find support and self-service experiences—and that’s where we come in.
Guided selling is an interactive conversation that brings the human-level personalization of in-person sales to the online self-service shopper. It removes barriers to purchase, gives customer confidence, and encourages product success.
A good navigation design can reflect your brand, bring important knowledge to customers, give them confidence in your products and services, bring credibility to your company, and promote self-service usability. So how can you ensure your guided navigation is designed for success?
As the world increasingly moves online, businesses are looking for ways to improve their customer experience (CX). Building digital customer experiences does not have to be complicated or time-consuming. With the right tools and approach, you can create amazing customer experiences without a single line of code. In this blog post, we'll discuss different approaches to creating managing, and optimizing the customer experience.
We created ServiceTarget because we see customer service and marketing teams struggling to help their companies make the shift to self-service and we want to help. Read our blog to learn more about why you should focus more on self-service.
When talking about self-service, most think of a help center or a knowledge base designed to address some of the customer’s questions and issues that otherwise would be handled by customer service and support teams. However, this is not nearly the full scope of all that self-service can be.
Digital customer self-service is becoming an increasingly important aspect of the customer experience. In this article, we looked at some of the benefits of digital customer self-service. We also provided a few tips on how to make the most of this approach. To learn more about this topic, keep reading our blog.
One of the top dilemmas that businesses face is their customer service. And for good reason. Supporting hundreds, thousands, even millions of customers to be successful with their purchases is an impossible feat. Read our blog to learn how you can help your service agents develop better skills with self-service.
Customer self-service portals provide an efficient way for customers to access content, perform convenient transactions and resolve common issues on their own, without having to call or email customer support. But not all self-service portals are created equal. In order to be effective, they need to have certain key features. Read on to find out what top features you should be looking for when building your customer portal.
Self-service is the best way to educate, engage, serve, and transact with your customers to create growth and profitability. It brings together knowledge, services, and data to create seamless experiences. It is a movement from waiting for customers to call, to putting customers first.
While a product team is creating the special thing your company provides, branding finds a way to speak to the world about it. Your brand should tell your unique product story. That is what makes branding so critical for product success and self-service success.